Retail Analytics Market Size, Trends, & Investment Opportunities

 

Retail Analytics Market 

Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchants' decision-making process.

The global market for Retail Analytics was estimated to be worth US$ 2692 million in 2023 and is forecast to a readjusted size of US$ 4955.6 million by 2030 with a CAGR of 9.0% during the forecast period 2024-2030.

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Retail Analytics Market Revenue, Share, Size, Growth, Analysis, Forecast

Retail Analytics Market Share

Global Retail Analytics key players include IBM, SAS Institute, Nielsen, Oracle, Blue Yonder (formerly JDA), etc. Global top five manufacturers hold a share about 30%. In terms of Company Type, ERP/CRM Enterprises is the largest segment, with a share over 45%. And in terms of Function, the largest application is Merchandising Analysis, followed by Pricing Analysis, Customer Analytics, etc.

Retail Analytics Market Driving Factors

The Retail analytics market is seeing an increase in the number of next-generation consumers, as well as a rise in the use of social and mobile platforms for buying. As a result of these considerations, merchants are utilizing a wealth of psychographic data and analytics technologies to collect granular data and delve deeper into consumer needs and preferences. Retailers make smart marketing decisions based on data obtained through various social media technologies, such as offers and messaging, that directly appeal to customers

Furthermore, with the advent of computer vision, businesses are installing computer vision cameras that can track customers' movements throughout the store in order to discover their purchasing patterns, favorite and most time-spent regions, and behavior in relation to certain products. Retailers can use this data to make better decisions regarding product placement, store layout, and personnel.

 
Purchase Regional Report

Retail Analytics Breakdown Data by Type

By Type

  • Finance
  • Marketing and Sales
  • Human Resources
  • Operations

By Application

  • Merchandising Analysis
  • Pricing Analysis
  • Customer Analytics
  • Promotional Analysis and Planning
  • Yield Analysis
  • Inventory Analysis
  • Others

Retail Analytics Breakdown Data by Region & Country

  • North America
  • United States
  • Canada
  • Europe
  • Germany
  • France
  • U.K.
  • Italy
  • Russia
  • Nordic
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • Southeast Asia
  • India
  • Australia
  • Rest of Asia-Pacific
  • Latin America
  • Mexico
  • Brazil
  • Middle East & Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Rest of the Middle East & Africa

Leading Players in the Retail Analytics Industry

  • IBM
  • Oracle
  • Microsoft
  • Manthan
  • Fujitsu
  • Blue Yonder (formerly JDA)
  • MicroStrategy
  • SAP
  • Bridgei2i
  • SAS Institute
  • Qlik
  • 1010data
  • Aptos (acquired Revionics)
  • Symphony RetailAI
  • SPS
  • Tableau
  • RetailNext
  • Nielsen
  • HCL Technologies
  • ShopperTrak

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